Optimizing and Promoting

How to publish for print.

Why Print Lingers: And why your content strategy MUST still include print.

Print lingers because it still meets the basic marketing paradigm: it serves a useful purpose. Digital pundits said, “Print is…

11 months ago

The Google Endgame and how it killed SEO Cheats.

Why is Google so aggressive about fighting SEO cheats and shortcuts? Why do ‘white hat’ strategies and tactics produce better…

6 years ago

Advice for the Fearful Blogger in a 3-Part Plan

Time to get over your fear of blogging. It's easier than we think: getting over fear. Good thing, too. While…

8 years ago

The Temptation (and the perils) of Spamdexing

Tempted to “fix” bad website ranking with some SEO tricks? Confessions from a former Spamdexer. First, full disclosure - I…

9 years ago

Marketing Budgets: Don’t cut your most valuable asset

Control your costs. Trim your budgets. However, before you cut your marketing program, consider Cost-of-Acquisition as a valuable asset, and…

13 years ago

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