How to publish for print.
Print lingers because it still meets the basic marketing paradigm: it serves a useful purpose. Digital pundits said, “Print is…
Why is Google so aggressive about fighting SEO cheats and shortcuts? Why do ‘white hat’ strategies and tactics produce better…
Time to get over your fear of blogging. It's easier than we think: getting over fear. Good thing, too. While…
Tempted to “fix” bad website ranking with some SEO tricks? Confessions from a former Spamdexer. First, full disclosure - I…
Control your costs. Trim your budgets. However, before you cut your marketing program, consider Cost-of-Acquisition as a valuable asset, and…
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