Guerrilla Marketing

The Sisyphean Torture of Writing an Unfinished Novel

I don't know how many journalists I have met who have said, "I'm writing a novel." Maybe it's like being…

6 years ago

Guerrilla Geometry for Content Creation

Every good marketer has read Jay Conrad Levinson’s seminal tome Guerrilla Marketing. The title has become ubiquitous to the profession.…

6 years ago

Content Strategy amid Multichannel, Multiscreen, Content Consuming Craziness

Do we fight or join the media madness? I admit it... I am a social media voyeur. I enjoy watching…

8 years ago

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