Copywriting

How to write copy for advertising and public relations.

Why Print Lingers: And why your content strategy MUST still include print.

Print lingers because it still meets the basic marketing paradigm: it serves a useful purpose. Digital pundits said, “Print is…

11 months ago

Working the Angles of Content Creation

In the parlance of writers, we talk about “angles”; giving new treatment to an old story. For instance, there’s nothing…

6 years ago

5-Point Content Silo Plan that will help you Boost Your Search Results Strategy

Build a Content Silo Strategy that stacks up SERP-focused content rich with relevant and tightly targeted search terminology—and triggers the…

9 years ago

The Temptation (and the perils) of Spamdexing

Tempted to “fix” bad website ranking with some SEO tricks? Confessions from a former Spamdexer. First, full disclosure - I…

9 years ago

Writer’s Journey: Plagiarism, Ethics, and Stealing

Some smart guy once said that “familiarity is the breeding ground of all contempt for the law.” Maybe it was…

13 years ago

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