How to write copy for advertising and public relations.
Print lingers because it still meets the basic marketing paradigm: it serves a useful purpose. Digital pundits said, “Print is…
In the parlance of writers, we talk about “angles”; giving new treatment to an old story. For instance, there’s nothing…
Build a Content Silo Strategy that stacks up SERP-focused content rich with relevant and tightly targeted search terminology—and triggers the…
Tempted to “fix” bad website ranking with some SEO tricks? Confessions from a former Spamdexer. First, full disclosure - I…
Some smart guy once said that “familiarity is the breeding ground of all contempt for the law.” Maybe it was…
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