Every good marketer has read Jay Conrad Levinson’s seminal tome Guerrilla Marketing. The title has become ubiquitous to the profession.…
PART II: "Mass Man" and Kinetics Following Part I, my review and reflections of Jose Ortega's seminal book "La Rebelión de…
Part I: The scary stuff I have a thirst for philosophical discussions about human communication: how we communicate, why we…
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