Marketing 101

Moderation in Negotiation (without the blood)

Achieving a sense of satiety and balance by creating sustainable agreements. Continues "Negotiating Without Bloodshed" Ideally, negotiations should result in some…

12 years ago

How to Survive a Negotiation, without the Bloodshed

The Measure of Success is not how many bodies you rack up.  An old guy once told me that negotiation…

12 years ago

Ready to Handle Business Abroad?

Get rid of your cultural stereotypes. International Business - words that provoke simultaneous mental eruptions of mystery, myth, and fear.…

12 years ago

Marketing Budgets: Don’t cut your most valuable asset

Control your costs. Trim your budgets. However, before you cut your marketing program, consider Cost-of-Acquisition as a valuable asset, and…

13 years ago

Reality of the “Creative Class”: Outsourced and Outbid by Mediocrity

Led by cost-drivers and faulty notions of management, businesses abandoned the Creative Classes with hand-over-fist outsourcing. They discovered writers and designers…

15 years ago

Very Heavy – Since 1997

My journey began with this website. Heavypen.com was my first website. I launched it in 1997. The pic on the…

23 years ago

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