After more than 20 years freelancing in public relations and marketing communications, I’m penning what I believe are the “basics” of marketing communications. I hope entrepreneurs, DIY marketers, and small biz startups will find something helpful here. Feel free to send me a question.
Print lingers because it still meets the basic marketing paradigm: it serves a useful purpose. Digital pundits said, “Print is…
There are sound economic reasons for outsourcing, but management experts advise caution. The ebb and flow of economics always play…
Are there only 3 Effective Ways to introduce a niche publication? I think there could be more.
Why is Google so aggressive about fighting SEO cheats and shortcuts? Why do ‘white hat’ strategies and tactics produce better…
Take a shortcut and start with a “heavypen.” If you’re reading this, you’re looking for a freelance writer for a…
In the parlance of writers, we talk about “angles”; giving new treatment to an old story. For instance, there’s nothing…
Every good marketer has read Jay Conrad Levinson’s seminal tome Guerrilla Marketing. The title has become ubiquitous to the profession.…
Do we fight or join the media madness? I admit it... I am a social media voyeur. I enjoy watching…
Build a Content Silo Strategy that stacks up SERP-focused content rich with relevant and tightly targeted search terminology—and triggers the…
Tempted to “fix” bad website ranking with some SEO tricks? Confessions from a former Spamdexer. First, full disclosure - I…
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